Editorial Calendar

In Every Issue

Winter
Cover Feature: Efficiencies and Best Practices
• Creating a Leaner, Greener Practice
• Layoffs: Pros and Cons
• Branding: A Promise You Make Over Time
• Automating Your Accounts Payable
• Creating an Employee Handbook

Meeting Distribution:
ASCRS Winter Update Meeting

Mail Date: January 2010

Space Closing: November 12, 2009
Materials Due: December 4, 2009

Spring
Cover Feature: Leadership and Learning
• Growing and Managing Your Leaders
• 10 Top Things Every Administrator Should Know
• Taking Up the Mantle of Social Responsibility: Practices Doing Good in the Community
• Implementing Change in the IT Arena—What It Takes

Meeting Distribution:
ASCRS•ASOA Annual Meeting

Mail Date: April 2010

Space Closing: January 19, 2010
Materials Due: February 12, 2010

Summer
Cover Feature: Contingency Planning
• Disaster Planning and Recovery
• Keeping Your Data Safe and Secure
• Identifying Your Business Advantage
• Succession Planning

Mail Date: July 2010

Space Closing: May 14, 2010
Materials Due: June 18, 2010

Fall
Cover Feature: World-Class Customer Service
• Customizing Medical Records for Improved Patient Satisfaction
• The Importance of Relationships to Efficient Claims Processing
• Polishing Your Telephone Skills
• How IT Can Enhance Customer Service
• Hiring Right

Meeting Distribution:
AAO

Mail Date: October 2010

Space Closing: August 10, 2010
Materials Due: September 7, 2010

Administrative EyeCare Quarterly Circulation
Administrative Eyecare is a member benefit of the American Society of Ophthalmic Administrators (ASOA).
ASOA membership: 2,096

Marketplace Advertising
To take advantage of Marketplace advertising, whether you’re a small company or just bridging the ad gap between meetings, contact:
Susan Younker, Production Assistant
Phone: 703-591-2220
Email: syounker@asoa.org